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Marketing Management by Philip Kotler

April 1, 2010

Marketing Management by Philip Kotler is the leading marketing text book because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and market driven. But there was little mention of what have now become fundamental topics such as segmentation, targeting, and positioning…

Here is the Download link……..

http://rapidshare.com/files/339924508/Philip_Kotler_-_Marketing_Management.rar

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